Branding & Promotion Strategy

Organic, controllable, and consistent — no risky influencer spend, no big ad bills.

Our plan is twofold: 1) Convert every in-store shopper into a weekly online customer through signage, staff uniforms, bags, and till receipts — plus WhatsApp opt-ins. 2) Build Google authority the old-fashioned way: content, structure, and relentless optimisation until Barkat is the UK’s #1 resource for HMC halal meat, masalas & spices, Asian sweets, and perfumes.

Organic First No Influencers WhatsApp Opt-Ins In-Store ➜ Online SEO Content Engine

Brand Positioning (Online)

Look & tone: Waitrose / M&S quality — crisp imagery, premium copy, calm UI.
Pricing: Mid–high tier to signal quality and reliability.
Assortment highlights: HMC halal butchery, spice & masala library, Asian sweets, premium perfumes.
Conquesting: Ethically target searchers of THB and Saffron Alley via content & comparison pages (no infringement; value-led).

Store-to-Site Conversion

Signage: Entrances, aisles, meat counter, checkout — QR to barkat.uk with UTM tracking.
Uniforms & Hoodies: www.barkat.uk on chest/back + “Order online • Click & Collect”.
Bags & Sleeves: Reusable totes/paper bags carrying QR + WhatsApp opt-in line.
Till receipts: Short URL + discount for first online shop; WhatsApp opt-in CTA.
WhatsApp capture: Counter card + “Scan to get weekly specials, halal cuts & Eid alerts”.

Objectives & Key Results

Objective	Key Result	Target	Owner
Weekly online adoption	In-store shoppers buying online	40% of footfall; avg basket £100/week	Store Managers
WhatsApp growth	Opt-ins collected at tills	70% of transactions capture number	Cashiers
Search authority	Top-3 rankings (non-brand)	50 keywords across all categories in 90 days	Content Lead
Content output	New pages/posts per week	10+ (cuts, recipes, spice guides, comparisons)	Content Team

SEO & Content Engine (No Ads)

Halal Cut Library: pages for every cut (images, butchery notes, cooking methods, HMC proof).
Masala & Spice Atlas: origin, flavour wheel, pairings, grinding/tempering guides.
Asian Sweets Index: ingredients, shelf-life, gifting occasions, allergens.
Perfume Corner: attar vs EDP, notes pyramids, occasion guides, gifting sets.
Compare & Educate: value vs butcher counters; FAQs on storage, freezing, marination.

Local SEO: fully built branch pages (menu, hours, schema, FAQs, reviews embeds).
Collections 2.0: 120–180 word SEO intros + feature bullets + cross-links.
Rich Media: 10 product photos/day; short prep reels; step-by-step recipe shots.
Internal links: every page links to 3–5 related pages; breadcrumbs everywhere.
Technical: fast images (webp), JSON-LD schema, clean URLs, no thin pages.

View Products

Counter Script (Staff)

“We’ve put the whole store online at barkat.uk. Scan this and we’ll WhatsApp you our weekly halal offers — most customers now do their £100 weekly shop online and collect. Want me to add you?”

Offer to scan QR; confirm number on screen.
Tag customer’s preferred branch in WhatsApp list.
Mention Click & Collect & chilled delivery.

WhatsApp Weekly Rhythm

Mon: “This week’s halal cuts” (3 hero products + recipe link).
Wed: Spice spotlight + bundle link.
Fri: Jumu’ah prep: meats + desserts + perfumes.
Sun: Survey: what should we stock next?

12-Week Rollout (Zero-Ad Budget)

Weeks	Focus	Deliverables
1–4	In-store assets live	QR signage, receipt footer, bag/uniform print, WhatsApp flow, 40 cut pages
5–8	Content scale	Spice Atlas (40 pages), 12 recipes, sweets hub, perfume hub, internal link map
9–12	Authority push	Comparison & “best of” guides, local branch pages, review acquisition, schema audit